The first SERP typically gets all the attention and clicks from users, but search engines can have multiple pages full of results. Google, for example, features more than 200 ranking factors for its algorithm. Search engines deliver a ranked list of URLs that relate to the distinct keywords entered.įor each keyword phrase, suitable website pages containing the keywords are ranked from most appropriate to the least using the search engine’s unique ranking factors. SERP stands for search engine results page, and it’s the kind of page that lists results after you plug a query into the search bar of Google or other search engines. Contact us online or call us at 88 today! What is SERP: Search engine results page definitionĭo you remember scrolling through results? The pages holding all the clickable options for new information are search engine results pages or SERPs. If you’re ready to learn more about SERPs and their importance to search engine optimization (SEO), check out the video and the rest of the post below!ĭo you need an SEO agency to assist you in the complex digital marketing landscape? WebFX is ready and equipped to tackle your marketing campaigns. Paid advertisements, if relevant, may also appear in a SERP. SERPs display a list of results or sites relevant to the user’s search. But you may be wondering, “What is SERP and why does it matter?” A search engine results page (SERP) is a page generated by a search engine in response to a user search or query. Internet marketing jargon tosses around a lot of acronyms, and you’ve probably noticed the term “SERP” referenced.
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